Open Video Ads



Open Video Ads (OVA) is the world’s first open source initiative to implement the IAB VAST 1.0 / 2.0 standard for video ad delivery. With it, publishers can deliver any video ad from a VAST-compliant ad server into any video player. Today, OVA has been verified on a range of ad servers including OpenX, ADTECH, 24/7 Real Media, DoubleClick, ScanScout, Microsoft and more. And in addition to the core framework, OVA offers out-of-the-box support for the JW Player.
Get Open Video Ads Now Order OVA for JW Player Documentation, Support & Forums OVA Documentation Configuration docs, examples and more... OVA Support Forums Engage our community site, get and offer help! OVA Developer Site Get the source. Contribute.

Supported Ad Servers

Open Video Ads supports all major ad servers, from DoubleClick to OpenX. Here is a sample of the leading ad servers we have worked with to ensure seamless operation. For the complete list, see the Supported Ad Servers in the community support section of this site.

Features

Looking for standards-based video ad serving? With out-of-the-box support for the JW Player & Flowplayer and an open source framework for any Flash video player, Open Video Ads is leading the way in VAST-based video advertising — with VPAID on the way! VAST-compliant ad server communication VAST-compliant tracking of video ad performance Support for a wide array of ad units Flexible configuration & scheduling options Overlay advertising using Images, Flash, Text or HTML Playback using HTTP and RTMP protocols
	VAST-compliant ad server communication The most comprehensive open source implementation of the IAB's Video Advertising Standard Template (VAST). Period.
	VAST-compliant tracking of video ad performance If you can't measure it, then you can't manage it. Track your ad performance against content and then optimize, optimize, optimize.
	Support for a wide array of ad units Move beyond the pre-roll. OVA gives you the tools to create a rich advertising experience, including pre-, mid-, post-rolls, overlays, companions and more.
	Flexible configuration & scheduling options Timing is everything. A comprehensive ad configuration and scheduling model gives you control over what users see and when.
	Overlays using Images, Flash, Text or HTML Don't be limited to text ads. Put the overlay to work for you with graphical and interactive overlay ads that can drive up your click-through-rates.
	Playback using HTTP and RTMP protocols Let the ad experience rival the content. OVA leverages the power of your video player to provide a choice of advanced playback options of your video ads.